Palace's absurdity strategy is worth millions... should you copy it?

What up,

Ever wondered how Palace Skateboards sells out drops in minutes while barely trying?

You're about to know.

I dissected Palace's playbook, and it's the most brilliant blend of British humor and emotional storytelling I've seen—turning absurd jokes and grainy skate videos into a cult-like following that luxury brands would kill for.

Here's exactly how they built a streetwear empire on personality alone—and how you can steal these moves for your brand without a South London accent.

1. Authenticity as Currency: 

Palace's origin story—emerging from a grimy Waterloo squat with the "Palace Wayward Boys Choir"—isn't just backstory, it's the entire vibe. 

Their social channels prioritize raw skate footage and '90s UK subculture references over polished product shots.

Your move: Document your brand's real beginnings in a 60-second origin story video—the messier and more authentic, the better.

2. Weaponized Humor: 

Remember that Jonah Hill × Reebok collab with intentionally terrible VFX? 

Palace turns absurdity into loyalty by making customers feel like they're in on an inside joke that outsiders don't get.

Your move: Create one piece of content that deliberately breaks conventional marketing rules—the more it makes corporate types cringe, the better it'll hit with your audience.

3. Cultural Collision Strategy: 

Palace × Gucci. Palace × Wimbledon. Palace × Alpine F1. 

These collabs aren't just random partnerships—they're calculated culture clashes that position Palace as the bridge between luxury and street.

Your move: Identify one brand from a completely different world (think country clubs, finance bros, or grandma-core) and pitch a limited capsule that deliberately subverts expectations.

4. Minimalist Digital Rebellion: 

Palace's website literally hides product details behind hover-activated logos and replaces normal descriptions with slang jokes. 

This isn't user-unfriendly by accident—it's a loyalty test.

Your move: Add one unexpected interactive element to your site that rewards curiosity—think Easter eggs, hidden discounts, or content that only appears after specific actions.

5. Symbol-Driven Identity: 

The Tri-Ferg logo—that impossible Penrose triangle—isn't just a logo, it's a philosophical statement about constant motion and creativity. 

It appears everywhere as an instantly recognizable badge of membership.

Your move: Develop one consistent visual device (could be a shape, pattern, or treatment) and apply it across every touchpoint, from packaging to email signatures.

STORYTELLING TACTICS TO STEAL:

• The Anti-Description: Replace boring product descriptions with slang-filled jokes that speak your brand's language (Palace literally calls a hoodie "basically a jogger").

• The Intentional Amateur: Film one campaign on VHS or using deliberately lo-fi production to signal authenticity over polish.

• The Surreal Scenario: Create content where your products appear in completely unexpected contexts (like Palace's helmeted F1 driver taking a shower).

• The Cultural Callback: Reference a specific '90s-'00s subculture moment that only your core audience would recognize.

• The Hidden Reward: Build a secret page or exclusive drop that's only accessible to fans who solve a brand-related puzzle.

Pick just one of these storytelling approaches for your next launch, and watch casual browsers transform into die-hard defenders of your brand.

Catch you on the next drop,

Abdullah Founder & CEO, Stitch Grow Co.

P.S. - Want me to get your brand to the highest echelons? DM me on Instagram and I’ll help you reach the peak.